The aesthetic industry has grown in popularity over the past few years due to increased awareness among men and women of all sectors and ages to be their best versions. Various websites offer information on skin and skin care, and among them are skincare informative blogs run by experts and self-taught beauty enthusiasts
Until recently, most skin care products were marketed toward women—and the products and brands marketed toward a male audience were clearly labelled "for men." But the truth is, wanting a great complexion isn't exclusive to one gender. Skincare is now considered maintenance and is no longer considered only for women.
As a result, we're seeing more gender-neutral cosmeceutical skincare companies and products that cater equally to all genders—whether through their marketing, packaging, or formulations. Many cosmeceutical skincare companies realise that creating products exclusively for men or women limits their appeal, and for no good reason.
Skin care product ingredients do not know the gender of the skin they are applied to. Dry skin in a woman is treated the same as dry skin in a man. While there are some minor differences in skin according to sex (for example, men have a thicker dermis and have more active sebaceous glands, and women's skin tends to be more prone to dryness), there's no real reason that everyone can't use—and get results from—the same ingredients.
Men's Range of Cosmeceuticals
The Men's Range of Cosmeceuticals is a line of products that have been specifically designed to meet the needs of men's skin. The range includes several different products, each of which has been formulated to target a specific issue common in men's skin.
The biggest shift in the skincare world in the last decade. Gone are the days when potions and lotions were reserved for women only. Nowadays, cosmeceutical skincare company offers increasingly unisex products, with a host of great, gender-neutral offerings that rank up there with the best men's range skincare products, doing everything from nourishing and hydrating tired skin to de-clogging pores.
Brands such as Kiehl's, SkinGen and Tom Ford already offer products specifically marketed to men, with gel face cleanser, shaving foam, beard oil and exfoliating scrubs all created with facial hair. These bestselling men's range of skincare options are neither greasy, sticky, nor perfumed.
Men's Range of Cosmeceuticals products has been specifically designed to meet the needs of men's skin. Several different products have been formulated to target a specific issue common in men's skin. These products are becoming increasingly popular as they offer several benefits for men and women. As a result of the shift in the skincare world, we see more gender-neutral cosmeceuticals that cater equally to all genders.